What is Content Marketing?

0 Comment Marketing

The content marketing is, undoubtedly, the subject of the year for the companies which active in the social media area.

The content marketing is the marketing technique of creation and distribution of relevant and valuable content to attract, obtain and captivate a target audience very well established and acquainted – with the purpose to stimulate profitable selling actions. Content marketing doesn’t mean a presentation of  products and services, it means the distribution of some information that help the buyer.

In other words, the content marketing is the process of creation and distribution of different kinds of content to bigger communities, the final purpose being the one to convince users to buy a product or a service. We’re talking about educational content which changes the user’s perception of the company itself, the brand and/or of the products and services marketed by the company, and if you need to find some great marketing services there are companies that do reviewing uk brands so you can find a good marketing service. You can also find a web design firm Omaha to help you with your marketing strategy and make your website look great.

For example, if in traditional advertisement you make a pretty dull affirmation – that product is the best – the content marketing helps that affirmation by adding a story – that product is the best because… Here is a market study about consumer habits in the industry of… Here is what the consumers say about… Marketing is key to all businesses as way to attract more sales, through the use of rail advertising it can also helps your company.

The content marketing may have the form of a blog post, email, Facebook post, video or infographic. It doesn’t necessarily have to be a text.

The content marketing is important because the users need to find more details and information about the products and the services they buy.  The online environment offers dozens of ways to measure the reactions, the feelings expressed in these reactions, the sales and many other figures that can indicate success or failure in social media, but the most important step in the content strategy is to firstly measure the performance in the context of your goals.

If in the traditional we only have marketing and creative media costs, in content marketing we have creative costs, distribution costs and support costs because, unlike a billboard, which you simply  put out there and let people stare at it, in social media people ask questions, comment and react.

Content marketing shows its benefits everywhere and the companies and agencies increasingly leaning towards building a robust policy of the content. Studies show that up to now, newsletters remain the most effective form of marketing content, being chosen by over half of the respondents as the best promotional tool and followed by social media posts. 6 out of 10 marketers say they use social media channels for distributing brand content, and the vast majority plan to increase their presence within social networks.

In conclusion, content marketing is one of the most effective types of marketing and the best ways to promote, with applications in various fields. The original content keep customer’s attention, supports the sales and is very useful for those who do not have strong knowledge of marketing.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.