Experience

WORK HISTORY

Led the digital team and developed strategy that focused on driving brand awareness, growing market share, and building customer advocacy across the global markets
Created and implemented go-to-market strategy, USPs, and licensing models for new SaaS products, all of which surpassed launch engagement targets
Developed, launched and managed digital brand marketing & advertising campaigns for the new cloud solution, AutoTURN online, which increased positive social sentiment by 237%
Designed learning materials for new marketing team members; conducted and supervised onboarding & training; resulted in rapid assimilation of new team members, accelerated productive output
Implemented marketing automation tool Marketo, and developed nurture campaigns which reduced abandonment rate by 30% and increased lead acquisition of cloud solution by over 250%
Drove the loyalty & CRM strategy using business analytics to increase customer retention by 17%
Analyzed consumer digital footprints and purchasing behaviour to develop remarketing campaigns that increased software renewal rate by 12%

Gathered and analyzed measurable metrics via A/B testing of title, content, image, and offers to improve the conversion rate of existing landing pages from 6% to 15%
Produced and executed social media strategies using online reputation management tools such as Hootsuite and Sprout Social, raising brand awareness and search volume by 5-30% for each dealership
Served as liaison for numerous agencies, vendor partners, and dealership managers to execute multiple successful initiatives against aggressive schedules
Developed advertising campaigns and purchased media to support marketing promotions for all dealerships
Organized CRM data mining and email campaigns for special promotions
Coordinated commercial/community sponsorships and events
Developing and executed social media strategy and brand management tactics

Designed new products and formulated strategic marketing plans, expanding the repertoire of service lines which generates 20% of the overall revenue
Organized an extensive study to determine the effects of the hydraulics of the Great Dam on PPC cost, reducing CPA from $42 to $23 per transaction
Initiated and crafted new product launch marketing strategies, produced performance-driven campaigns, and utilized marketing automation tools for effective product branding
Produced performance-driven campaign, utilizing marketing automation tools for effective product branding
Provided CMS training along with extensive support for all new hires to the department
Created and managed over 40 social media ad accounts in accordance with the brand personas

Applied extensive SEO knowledge such as social signal building, onsite optimization, and content curation to grow company organic traffic by 50% over eight months
Designed and implemented an affiliate marketing system through Commission Junction that increases overall revenue by 5%-8% a month
Established relationships with potential clients at all levels, and executed all marketing-related tasks