Programmatic Marketing Essentials

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The perks of programmatic marketing are increasingly relevant in today’s content-saturated digital world. Marketers require their ads to be personalized, targeted and engaging whenever, yet they are reaching out to consumers and even though a huge deal of this targeting occurs via online tools, programmatic marketing takes it to another level.

If you are not allocating pieces of your ad budget to programmatic marketing, you might be eager to discover what exactly it is, and how this can aid your business. Simply put, programmatic marketing is a type of advertising, which removes the middle man. Thus, instead of negotiating and liaising with people, it is all done through machines – or a DSP (demand-side platform). It sounds quite technical; however, this enables you to organize multiple ad exchanges as well as data exchange accounts via one platform.

Real-Time Data & Insigh

Given that you are utilizing automated technology, you can analyze and collect data more effectively and draw on those insights the efficiency of the campaign. You can track easily where an ad is shown, at the same time how much engagement it gets, and utilize this data to change your campaign and reinvest in the correct areas.

Faster

The time it takes to buy your ad space and reach out to prospects is quicker for both sellers and buyers with the use of programmatic marketing. Advertisers and publishers simply set the requirements and other else happens automatically. Apart from that, real time bidding capabilities offer you enhanced scale and reach. There is no time wasted every time you are launching a campaign and you have the capabilities to reach out to consumers in all devices in less than a minute.

Efficient

Making use of machines to purchase ads is an effective way of purchasing advertising space, as both sales people and buyers can be costly and often times not reliable in the real world. Using machines, the whole process is smoother and slicker than buying through Request For Proposal. Furthermore, you have the access to complete ad inventory, as you are purchasing ad space from a single platform that has access to different exchanges.

Optimizes Ad Budget

The precision and accuracy of targeted advertising through programmatic marketing is impressive, and technology enhances, the leads will be higher quality. This will, later on, push the cost CPC (cost-per-click) and in turn, boost your ROI.

Personalized & Optimized

Because the system for purchasing advertising is automated with programmatic marketing, advertisers and marketers can present more personalized and customized messages to an audience based on real-time data. Through programmatic marketing, you are at all times one step ahead of the competition and you have access to the psychographic data for all kinds of different categories like purchase behavior, weather, music, consumer trends and demographic too.

To sum up, savvy marketers across the globe are tapping into the perks of programmatic marketing, and huge brands are well informed of its importance. It is fair to say that if you are not assigning at least some of the digital spend to programmatic marketing, then you are surely missing out.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.