What is Pay-Per-Click?

0 Comment Marketing

Pay Per Click, abbreviated PPC, is method to do online marketing through which payments to publishers and to the specific network are made per click. In other words, the advertising is paid only when visitors access the ads by clicking on them, and is one great form of advertising, similar to others like physical advertising such as scaffolding banners and others.

Thus, Pay Per Click is a tool in online advertising. It is an Internet advertising model that uses search engines and content sites, such as blogs, where advertisers only pay the hosting of the advertising if the link posted is accessed by visitors.

The websites which use the PPC system displays an advertisement when a keyword in the site content is found in the advertiser’s keyword list. The advertising links are displayed under the headings “Sponsored Links” or “Sponsored ads” and appear where the site owner decides to place them.

Generally, this advertising model is vulnerable to fraud by clicks, but Google and other search engines have implemented automated systems to stop abusive clicks. The most popular remains Google AdWords, the main method by which the Google traffic is monetized.

Google AdWords is the contextual advertising service offered by Google. At first, AdWords was centered on the Google search engine, displaying relevant ads for the users who were making searches. Meanwhile, the service has evolved and began to offer other options for companies – for example, contextual promoting on sites in the Google Network. But the basic principles remain the same, and AdWords is still one of the safest and most effective ways to advertise your products on Internet.

Pay Per Click campaigns run through AdWords can be very effective as long as several rigors are met, including the formulation of a very specific message and a careful monitoring of the evolution of the campaign so it can be constantly adjusted.

And because there is no minimal budget, anyone can advertise on AdWords – from individuals to corporations with thousands of employees.

Pay Per Click Services compel advertisers to a greater efficiency. For example, Google prohibits announces like “the best …”, considering them ineffective. Thus, advertisers are encouraged to formulate their texts clear and to describe the exact type of product / service you are promoting.

What are the advantages of the Pay Per Click system?

You will be able to advertise your products and services through online advertising networks like Google, Facebook, YouTube, eTarget European network and many other top sites. Unlike traditional advertising, the big advantage of Pay Per Click service is that you only pay for the visitors that reach your site after some specific searches. Due to its specific, PPC advertising can help you in several ways:

  • You can generate profit from selling products or services on the Internet through an online store
  • You can increase the awareness of your brand
  • You can generate quality traffic to your own website.

Using PPC services, the visitors targeted to your website are directly interested in your presented products or services.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.