Measure the Success of Landing Pages

0 Comment Marketing

A marketing campaign which results are not measured could never get evolved by its owner because they are not aware by the stadium their business is. Be responsible for the development of your landing page and you will gain huge success.

There are a lot of analytic kinds of software like Site Catalyst (which is internal), KISSMetrics.com and HaveAMint.com. For the last two you must pay in order to own them. These programs will help you obtain immediate results for a wide range of analyzes by simply adding a series of code fragments to your landing page. The software will help you build theories and make professional reports about what should be changed in your campaign in order to improve its quality.

These reports will prove to be very useful because you will know how to avoid mistakes made in the previous campaigns. You should storage data like conversion rate, form completion rate or bounce rate and then use them to observe how your business has evolved.

It is essential to learn as much as possible about your user’s behavior. In order to do that, try to figure out what is are periods of the day and of the week when your landing page gets the biggest number of visitors. In this way you will learn to mainly focus on the periods when the traffic on your page is the highest (for example Friday night). You can also learn how to improve the efficiency of your business during the days when the traffic is lower.

Make your work accessible to all your co-workers. It may constitute an inspiration for some of them, but this can also be very useful for you because they can give you feedback that will help you repaid the issues you haven’t observed.

Take account of the average results of the industry you work in and learn from other campaign’s mistakes. This may also awake your competitive spirit which is beneficial for becoming the leader in your activity area.

The customer feedback is the perfect chance for you to gather materials that will be very useful in the future. For example you can use them for internal meetings or as recommendation for future campaigns. They will definitely raise your credibility in your customer’s eyes, but make sure that you have asked the permission of somebody before making its quotes public.

Use eye tracking programs to find out which are the most searched things on the Internet. This will help you make a general opinion about the profitability of your future landing page. You may also find it useful to run heat maps programs which will show you where people are clicking the most. After obtaining these information decide what you can possibly do in order to increase your conversion rate. Another tools that can make you understand the landing page behavior are the attention hotspots.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.