Importance of Market Research

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This article will describe you should know before creating a landing page. The following information could be very useful for web designers and web developers who are responsible for creating such pages. Respecting these rules will help to creating a valid landing page which can respect the needs of the owner and the terms and conditions of the Internet Market.

First of all, you must be aware of what problem are you trying to solve. State the main business objective of your campaign and of your landing page in particular.

It is crucial to know your audience. Try to find out and understand the needs, the goals and the motivations of the people who will visit your page. Put yourself in your visitor’s shoes and make a general idea about what is he looking for, what he wants to find on your landing page and what question we would ask once we got there. Doing this you will build a general image about the way you want to design your page and the manner you want to offer your clients a unique experience.

You must know very clear what you want your clients to do once they have entered your page. Don’t lose this idea from your mind, because once you lost it you can also lose your focus on the subject.

Be careful with your campaign entry points (email, social media, organic, PPC) and any collateral materials because they are very important for building an interesting brand experience and design for your users. Also make sure that your landing page design, themes and images will be similar to the banner because if it’s not, the possible clients will make a wrong idea that they were not directed at the right place.

You will have all kind of clients using all kind of devices and gadgets for accessing your landing page. This is why is recommended to be aware of the technical limitations that could intervene. For example, it is possible that persons who use iPhones or iMacs to not be able to enter your landing page.

A creative brief could be very useful before starting creating a landing page. We advise you to put all your ideas on the paper and create a general plan about what are you going to create and to show to the audience. You will create a well designed concept that links your business interests with your client’s needs and goals. This kind of concept will help you build a unique and catchy design for your landing page. This could seem for you, as an independent entrepreneur, like a complete waste of precious time, but in fact it is an extremely useful business strategy to firstly create a plan of what you are going to do. If you have never used a brief before, it is very beneficial to search for some examples an after that, to try to make one of your own.

 

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.