Google Tools for Beginners

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Even if you love Google or you don’t use it and don’t agree with its practices, one thing it’s very clear and Google must be appreciated for it: Google provides its user a wide variety of free tools. You only have to log in into an account in order to have full access to such useful tools. Marketers use these tools to improve their business and make analyzes that help them become familiar with the market and the customer’s behavior.

Next, we will present you some of the most important Google tools for marketers.

Google AdSense helps you earn incomes from sites that are basically useful for you, but have a small amount of traffic on them. You simply have to place a code into the header, sidebar and the content of the site and earn passive income.

If you are not fully satisfied with the amount of organic traffic you get to your website, you may take account of the option to start a paid search campaign using Google AdWords. Bid on the right keywords for your business and be ready to receive consistent qualified traffic. It will turn out to be in your advantage because the organic traffic you will gain, converted as incomes will be more valuable than the advertises you have paid for. In order to get your desired audience, use advanced targeting options that will reduce your search to the result you want.

If you need keywords ideas for your online advertising campaign, make use of the Google AdWords Keyword Tool. It will help you make an idea of what are the keywords that will be the most effective in your campaign. Giving you the information which keywords are popular and which not, you can efficiently optimize your campaign and wait for better results.

Google Alerts is another useful tool for you as a marketer. It will keep you up to date about changes in your activity domain, offering you the possibility to see if your competitors have been mentioned in Google search results. Owning this information will help you decide what changes should be made to make your campaign as profitable as your competitor’s.

However, the most powerful and useful Tool that Google provides for marketers is Google Analytics. Using it you will practically learn an impressive amount of information about your visitors and possible clients. You will be aware of what are the areas from Earth from where you get most of the most of your traffic. You will receive information about what social networks are your visitors using, what kind of browser they are using entering your website and even what properties their computers have. The tool will offer you data about how many users are using mobile technology, what are the traffic sources and whether your content if effective or not in terms of online marketing.

There are a lot many other tools Google offers for marketers, you only need to have time and dedication to use them all.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.