Fundamentals to Keyword Research

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Keyword Research refers to the process of research, analysis and preparation of a report containing the right keywords used for on-page optimization in order to attract organic traffic, improve user experience through the use of synonyms, and the achievement of an effective link building campaign.

The most important aspect in the process of research and analysis is finding the right keywords.

For keyword research we need a preliminary list of key words and phrases. This is a preliminary list because we will start from it and we will find other keywords and phrases, based on our initial list. A keyword list is never completed and the words are never worn-out. It is a dynamic list, that should always be refreshed, so if you put on paper 10 keywords and you have the impression that you can’t find another possible words, you are wrong.

If we have a preliminary list of keywords, it will contain the main keywords in it which, if there is serious competition in that specific domain, are very difficult to achieve. Therefore, we need to expand our keywords list, to develop it. To extend the preliminary list of words you can use a SEO tool. Additionally, attorneys use personal injury lawyer SEO providers to improve their search engine ranking (SERP) and make themselves more visible to prospective customers.

Obviously, there are hundreds of Internet tools, one better than another. There are tools that also provide other data beside the list of words. After we obtain every preliminary word and got all its variants, we have an intermediate list of keywords. Now we make the filtering of the keyword from the intermediate list. It is time to use other tools on the internet to mark next to every word what competition do we have for using it, how searched is that specific word, what potential would the world have and what benefits we could obtain if we would be well positioned on that word.

A good keyword is one that shows signs or begins to bring traffic once with the positioning of the optimized page on that word.

The final list of keywords we will use for:

  • Creating meta tags
  • Create image alt-texts
  • Creating the page headings
  • Creating the text on page
  • Getting links from other sites
  • Writing the Pages URLs
  • Making connections within the site

Search by keywords or keyword research is perhaps one of the first things that should be done when you start optimizing a website. Basically look for the word or phrase that will bring the most views. Doing keyword research can establish:

  • the website content
  • the proper structure of the site
  • the words you want to be found for

A careful analysis of the above can give an indication of the evolution of your business. Thus, you can know how many people search for your word or phrase and you can determine the type of search, so you can make the best choice for your site.

 

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.