How to Create Professional Landing Pages

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Creating a landing page is much more complex and difficult than you think. Even if you are the best in this field, don’t simply assume that you know everything because when it comes to online marketing campaigns, testing, validation and experimentation is crucial if you want to succeed. The fact that a few landing pages you have made a while ago have worked very well, doesn’t mean you don’t need any research work when starting a new project. Don’t be smug and always accept that there are still many things to learn out there, and of course that the market is in a continuous change.

Every landing page designer’s purpose is to make visitors stay as much as possible on their pages and also offer a few personal data. As well, any visitor’s nightmare is to complete forms. This is why the best advice for your landing page is to remove the unnecessary fields and only keep the ones that will eventually be useful. And because it is your job to remove the fields to a minimum number, the best way to do that is by testing what fields are absolutely necessary and the easier for visitors to complete. In this way, both you as a landing page owner and your visitor are happy.

As your main objective is to have the fields completed, design them to attract your attention immediately how you enter the landing page. As well, make your form visible, clear, inviting and attractive and surround it with clear space so it could be highlighted.

Don’t hesitate to design big colored and shiny buttons. Your goal is to keep visitors on your landing page, so make anything possible to attract them. Don’t make your buttons common, design them to catch attention and make visitors wonder what is going to happen if they click them. Also test a wide variety of colors for your buttons before choosing it because every color reflects a specific emotional condition.

Make your forms easy to read and clear. Use big font so anyone could read the text without difficulties. The web standards have evolved to the stage where the text font should be two or three time bigger than they were before.

Attract the visitors to complete the form by promising them something in exchange (like a link to another useful landing page) and once you have done that continue to remember them that completing with their personal data, they will have a series of benefits and rewards they will take advantage of.

Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.