Common Landing Page Mistakes

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Every one of us had at least once in his life a horrible online experience. The following article intends to teach you how to avoid creating such experiences for possible clients who enter your landing page.

    1. Try not to bore your users by offering them too much to read. Be concise expressing your ideas and your visitors will appreciate that. Also keep your words with everything you say because people don’t like to cooperate with liars and an upset client could make you negative advertising.
  1. We all know how annoying pop-ups are. They just come from nowhere and cover your screen, delaying you from entering the desired page. Do not include pop-ups in your landing page because the clients may be irritated by them al leave your site immediately.
  2. If you include videos or music on the background of your landing page (which is  beneficial) just make sure that the visitor will be able to control the volume and the Play/Stop button before it is too late. For example, if they are in a quiet place and they open your page and loud music starts without any possibility of stopping, the only user’s solution is to close your page (definitively). Design a big button for playing and stopping the sound.
  3. Don’t use your landing page for spamming purposes. For example if a client offers you his email, don’t start sending him emails about a completely other subject.
  4. Do not use images found on the Internet. Your clients will consider you without imagination and even untrustworthy.
  5. Offer everything they must now directly from your landing page and don’t make them leave your page for searching additional information. Do not assume that they know things if you don’t tell them on your page. Put yourself in their shoes and try to figure out if you understand what it’s your page about without having any kind of knowledge about it.
  6. Give your clients the possibility to opt-out from your partnership anytime they want it. Don’t be rude in this kind of situation. Simply and politely tell them “Ok, sure.”
Cliff Lin

Cliff Lin

Internet Marketer
Cliff is an Internet Marketing guru with extensive experience in ecommerce and internet marketing roles. He has solid small business background, successful ecommerce experience, and internet marketing expertise. He is capable of implementing the latest interactive marketing tools for company, as well as backend information systems to maximize efficiency.