WORK HISTORY

Aug 2024 – Present

Marketing Director

GetGoing

• Spearhead the implementation of a phone verification process to enhance lead quality, achieving a 34% increase in dealer satisfaction and a 20% boost in customer retention by delivering consistently high-quality leads
• Lead and mentor a cross-functional team of 6 marketing and sales professionals by setting clear objectives, providing strategic direction, and fostering a collaborative environment, resulting in high sales growth and enhanced marketing effectiveness
• Manage an annual marketing budget of over $3 million, strategically allocating resources to maximize ROI across digital, programmatic, and traditional channels, driving high-impact campaigns and consistent revenue growth
• Utilize VWO and Hotjar for split-testing initiatives, refining customer journeys and increasing conversion rates by 18% through data-backed enhancements

Jan 2022 – Jul 2024

Marketing Director

WINK Technologies

• Led strategic initiatives to seek partnerships and co-branding opportunities, enhance product offerings through analytics, create new pricing structures, and improve event planning, resulting in a 21% market share growth through innovative digital marketing
• Cultivated collaborative synergy by developing balanced scoreboards, implementing a customer service index, and tracking all consumer touchpoints, resulting in a 25% increase in client retention
• Developed, launched and managed digital brand marketing & advertising campaigns for the new cloud solution, AutoTURN online, which increased positive social sentiment by 237%
• Drove a 40% increase in brand visibility through successful rebranding efforts, including updated colors, enhanced online presence, strategic realignment, and improved service packages
• Developed comprehensive go-to-market strategies, optimizing segmentation and promotional campaigns

Nov 2016 – Jun 2020

Digital Marketing Manager

Transoft Solutions

• Directed digital marketing team and external agencies, consistently meeting monthly sales targets and elevating inbound/outbound leads by 5%-10% quarterly
• Oversaw website redevelopment to optimize user experience to reduce conversion complexity, create more mobile-friendly and responsive design, easier navigation, increase accessibility and Search Engine Optimization (SEO), driving a 45% surge in web traffic
• Orchestrated a collaborative endeavor integrating Account-Based Marketing (ABM) with traditional inbound tactics, yielding a 70% boost in targeted account engagement
• Formulated and executed comprehensive digital brand marketing and advertising campaigns by redesigning referral programs, retargeting, creating social capital, partnership with industry experts, significantly augmenting positive social sentiment

Aug 2014 – Nov 2016

Marketing Specialist

The Jim Pattison Auto Group

• Conducted A/B testing of landing page elements, elevating conversion rates from 6% to 15% through meticulous metric analysis
• Formulated and implemented social media strategies utilizing reputation management tools like Hootsuite and Sprout Social, amplifying brand awareness and search volume by 5-30% across dealership channels
• Orchestrated promotional events, resulting in a 40% surge in customer foot traffic during designated periods

Jun 2013 – Jul 2014

Marketing Specialist

Convertus

• Crafted content marketing strategies with a comprehensive social media calendar, white paper, case studies, customer testimonial, and content repurposing that drove a 30% increase in website engagement
• Innovated new product designs and devised strategic marketing plans, broadening service offerings and contributing to 20% of total revenue generation
• Conducted an in-depth study on pay-per-click (PPC) cost optimization, resulting in a reduction of cost per acquisition (CPA) from $42 to $23 per transaction

Jul 2011 – May 2013

Marketing Coordinator

Automax Styling

• Increased company organic traffic by over 50% through SEO tactics, including social signal enhancement and on-site optimization
• Established an affiliate marketing system through Commission Junction, resulting in a consistent monthly revenue increase of 5%-8%
• Created diverse promotional materials, encompassing videos, mailers, and digital content, significantly boosting campaign awareness

EDUCATION

Sep 2020 – Jun 2022

Masters of Business Administration

McGill University

• Recipient of Timothy Thompson MBA Fellowships Scholarship
• Desautels MBA Entrance Scholarship for Academic Excellence

Sep 2006 – Jun 2011

Bachelors of Business Administration

Simon Fraser University

• Recipient of Simon Fraser India Humanitarian Award

CERTIFICATIONS

Dec 2023 – Present

Professional Certified Marketer® (PCM)

American Marketing Association

Sep 2021 – Present

Charter Marketer(CM)

Canadian Marketing Association